![]() ![]() Caring about your email list’s health is key for your conversion rate If this doesn’t work, it’s time to remove them. high discount code, great subject, personalized content). Once you do that, either remove contacts if you know there’s no chance of winning them back over, or try one last attempt with a plain-text, very engaging sunset campaign (e.g. You need to do some segmentation work to understand who is unengaged. That's why I’m here to help.Ĭleaning a list means removing anybody who isn't engaging with your emails (even if they buy, if they don't open anything they shouldn't be on your list.) These unengaged contacts are only bringing your deliverability and open rates down, so it's time to remove them. It may not be spring, but if you’re ready to dive into improving your email marketing strategy then cleaning your email list is a big part of that. ![]() Not only will it help increase the deliverability of your email marketing campaigns, but it means more customers are getting access to your great content-and converting from it. ![]() I know it can be scary to see hundreds, if not thousands, of users exit your list after cleaning it, but in the end it’s a good thing for your business. You can't wake up one day after years of bombarding your list with fast-food spam because by then it will likely be too late. To keep a clean email list, you have to think about taking care of your email the same way you care for yourself: with good habits and by consistently feeding it great content. You just have to learn how to fall in love with the process. Email list cleaning is like spring cleaning-you don’t necessarily look forward to it, but once you do it… Wow it feels great.Īnd the thing is, it’s not even that bad. ![]()
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